ENTREPRENEURSHIP @ UBD: CAMPUS ASIA-AIMS EVENT FOR DY INCUBATION STUDENTS NURTURING GLOBAL ENTREPRENEURSHIP THROUGH CULTURAL EXCHANGE AND INNOVATION
January 22, 2024
On 22nd and 23rd January 2024, Discovery Year Incubation students under the care of Entrepreneurship at UBD had the honour to take part as participants for a 1.5-day program by Sookmyung Women’s University at UBD Startup Centre, Universiti Brunei Darussalam.
The program is called “Campus Asia-AIMS” (Asian International Mobility) where the facilitators blended cultural exploration and innovative thinking into business globalization. Participants actively engaged in hands-on experiences, including making traditional snacks and playing Korean games and culture, and by the end of the program, shifted focus to an Innovative Marketing Challenge presentation. The presentation challenges students into groups to devise creative strategies for introducing Korean snacks to the Brunei market. Group presentations showcased diverse perspectives, and the event concluded with an awards ceremony recognizing outstanding groups for their innovative marketing ideas.
Overall, Campus Asia-AIMS successfully fostered cultural exchange and interdisciplinary learning, in which is aligned to our office’s hope to commit to nurturing entrepreneurial and innovative mindset youth.
By Nurul A'qilah Muzani Hj Muzani
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