March 31, 2021

On 31st March 2021, the Office of Assistant Vice Chancellor Innovation and Enterprise (OAVCIE) organized a brainstorming session among UBD academics from various faculties, as well as Imagine Sdn Bhd (IMAGINE). Attending the session were Siti Hajar Mahathir, Corporate Affairs Manager from IMAGINE and Prof Dr Mohd Ayub Sadiq @ Lin Naing, Assistant Vice Chancellor (Innovation and Enterprise)

The brainstorming session focused on discussing different potential collaborative Corporate Social Responsibility (CSR) long term projects between IMAGINE and UBD; focusing on 4 main themes: Education, Women & Children, Underprivileged, and Physical & Mental wellness. During the session, the participants discussed and presented their ideas, including proposals in creating a Community Centre, Training Centre and Mobile Clinic to name a few. It is hoped through the brainstorming session, different joint CSR between Imagine and UBD can be realized, and hereby cementing the relationship between UBD and Imagine.

IMAGINE is a local telecommunications company which was rebranded from TelBru in 2002. They offer services in high speed broadband and telephone services over fiber optics infrastructure where most of their clients are from both private and government sectors.

By Harris Ar-Rafi bin Mohd Zaini





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